130306 Girls’ Generation Renews Lotte Department Store Endorsement Contract

    Share
    avatar
    Tetsuya
    Admin
    Admin

    Posts : 11539
    Reputation : 24674
    Join date : 2010-05-29
    Age : 24
    Location : Kuantan, Pahang, Malaysia

    130306 Girls’ Generation Renews Lotte Department Store Endorsement Contract

    Post by Tetsuya on 2013-03-06, 10:56

    [You must be registered and logged in to see this image.]
    After having modeled for Lotte Department Store since March of last year, Girls’ Generation has renewed its endorsement contract with the popular retail company for another year.

    Girls’ Generation was the first idol group ever asked to endorse Lotte Department Store and was hired in order to attract customers in their teens and twenties with the group’s “bouncy” image, trend-leading fashion sense, and wide range of fans. In a survey held by Lotte Department Store in November, over 50% of participants answered that the store’s image “feels more bright and cheerful than before”. 70% of those surveyed also knew that Girls’ Generation modeled for Lotte Department Store.

    A source from Lotte Department Store stated, “Girls’ Generation helped a lot in creating a young image for the department store. We considered other models too, but ultimately decided on renewing our contract with Girls’ Generation.”

    Source: edaily
    Written by: bhost909@soshified
    Contributors: ch0sshi@soshified, MoonSoshi9@soshified


    _________________
    [You must be registered and logged in to see this image.]

      Current date/time is 2017-11-18, 13:17